鄧中准檢視原始碼討論檢視歷史
鄧中准管理學(市場營銷學)博士,2021年6月畢業於華中科技大學管理學院,現任職四川大學商學院助理研究員。研究發表在Journal of Retailing and Consumer Services、Cyberpsychology Behavior and Social Networking等期刊。
科研成果
Zhu D. H., Deng Z. Z., Chang Y. P. Understanding the influence of submission devices on online consumer reviews: a comparison between smartphones and PCs. Journal of Retailing and Consumer Services, 2020, 54. (SSCI JCR Q1, IF:7.135)
Zhu, D.H. & Deng, Z. Z. Effect of Social Anxiety on the Adoption of Robotic Training Partner. Cyberpsychology Behavior and Social Networking, 24(5), 343-348. (SSCI, JCR Q1, IF:4.157)
Deng, Z. Z., Zhu, D.H. Does Alpha go's Victory Over Human Champions Reduce The Interest Of People In Go? The Negative Effect Of Artificial Intelligence On Competition Events, ACR Conference, Paris, Oct 2020.
參與國家自然科學基金面上項目. 虛擬現實(VR)廣告對購買決策的影響研究:作用機理與協同效應. 2020-2023.
研究領域
消費者行為、人機交互(AI、電腦端和手機端差異、VR)、網絡營銷[1]