利啟行檢視原始碼討論檢視歷史
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利啟行，女，北京師範大學-香港浸會大學聯合國際學院講師。
人物簡歷
利啟行博士是工商管理學部市場管理講師。她在香港城市大學(CityU)獲得市場營銷博士學位。在加入UIC之前，利博士在城市大學EMBA（中文）項目和案例研究中心擔任研究助理。她的研究重點是社交媒體營銷中的消費者行為。利博士曾參加美國營銷協會(AMA)、美國廣告協會(AAA)、營銷科學學術年會(JMS)等學術會議。她的一篇研究論文獲得了2017年JMS最佳論文獎。
主要任職
市場營銷管理
研究領域
消費者行為
廣告
社交媒體營銷
學術成果
出版物
1. Zhu, Chen; Li, Qixing; Liao, Stephen Shaoyi (2013) 「Business network-based framework design for financial fraud detection. 」; Vision 2020: Innovation, Development Sustainability, and Economic Growth - Proceedings of the 21st International Business Information Management Association Conference, IBIMA 2013. Vol. 2, pp. 528-538
2. Li, Qixing, and Dou, Wenyu. (2017). " Evaluating the Effects of Design and Execution Strategy on Advertising Engagement.」 Proceeding at 2017 Annual Conference of the American Academy of Advertising, 179-192. 3.
Li, Qixing, and Dou, Wenyu. (2017). "Like Ad, Like Content: Evaluating the Use and Effectiveness of Content-based Advertising in China’s Social Media - A Content Analytic Study.」 2017 Annual Conference of Journal of Marketing Science
4. Li, Qixing, and Dou, Wenyu (2019). 「What Drives Positive eWOM on Native Advertising? The Impact of Design Characteristics and Brand-Content Incongruency」 Proceeding at 2019 AMA Summer Academic Conference.
5. Li, Qixing, Dou, Wenyu, and Wu Jintao (2019). " Consumers』 Responses to Native vs. Banner Advertising: The Effect of Articulation, Narrative Transportation, and 「Aha」 Experience.」 2019 Annual Conference of Journal of Marketing Science