馮艷
人物簡歷
教育背景
2009 賓夕法尼亞大學沃頓商學院，應用經濟及管理學博士
2001 瀋陽藥科大學， 理學碩士（藥事管理方向）
1998 瀋陽藥科大學， 經濟學學士（國際貿易方向）
研究興趣
學術成果
學術發表
「Empirical Analysis of Dynamic Evolution Process of Brand Loyalty in Professional Sports Using Major League Baseball Data」, Journal of Brand Management, 27, 237-265, 2020. (First Author, SSCI)
「Factors Affecting Platform Default Risk in Online Peer-to-Peer (P2P) Lending Business: An Empirical Study Using Chinese Online P2P Platform Data」, Electronic Commerce Research, 19(1), 131-158, 2019. (Corresponding author, SSCI)
「Impact of International Sports Events on the Attendance of Domestic Sports League Games using Chinese Super League Data」, International Journal of Sports Marketing and Sponsorship, 19 (3), 258-275, 2018. (First Author, SSCI)
「The Impact of Corporate Social Responsibility on Brand Value: An Empirical Study of Top 100 Global Brands」, International Journal of Business and Social Sciences, 7(10), 61-71, 2016. (First Author)
「Lenders and Borrowers Strategies in Online Peer-to-Peer Lending Market: An Empirical Analysis of PPDai.com」, Journal of Electronic Commerce Research, 16(3), 242-260, 2015. (First Author, SSCI)
「Who wants to adopt and who wants to be adopted: A sample of American families and sub-Saharan African orphans」 Health Policy and Planning, 30(10), 1320-1333, 2015. (Second Author, SSCI)
「Smoking behaviors and cessation services among male physicians in China: evidence from a structural equation model」 Tobacco Control 22:ii27–ii33, 2013. (Co-author, SSCI/SCI)
圖書章節
「Firm Ownership and Corporate Social Responsibility in China: From A Multiple Stakeholder Perspective」, in CSR in Developing and Emerging Markets – Institutions, Actors and Sustainable Development, London: Cambridge University Press. pp133-167, 2019. (Co-author)
「深圳國際化城市建設指標體系研究報告」 收錄於《深圳國際化城市比較研究報告》 主編：湯麗霞，海聞, 中國發展出版社，第 2-47頁，2014. (Co-author)[1]