童丹丹查看源代码讨论查看历史
 |
童丹丹，女，北京大学深圳研究生院教授。
人物简历
教育经历
2018.8 博士. 香港中文大学 (市场学)
2013.7 硕士. 北京大学光华管理学院 (管理学)
2011.7 学士. 北京大学光华管理学院 (市场营销)
研究领域
市场营销，消费者信息处理, 动机与行为，消费者决策过程，社交网络与口碑
获奖经历
最佳论文奖, 2017 年中国高校市场学研究会学术年会, 2017 年7 月
学术成果
论文
Tong, Dandan and Robert S. Wyer, Jr., “Calling Attention to the Desirability of Good Health Can Increase the Consumption of Unhealthy Food”, revising for 3rd round review, Journal of Personality and Social Psychology.
Tong, Dandan, Robert S. Wyer, Jr., and Jianmin (Jamie) Jia, “Communication Goals in Social Networking: Effects of Emotions on Perceptions of Network Size”, ready to be submitted to Journal of Consumer Psychology.
Tong, Dandan and Robert S. Wyer, Jr., “Effects of Categorization Breadth and Consumer Goal on Choice Satisfaction: When Category Labels Are Used as Categorical versus Attribute Information”, under 1st round review, Journal of Consumer Research.
Tong, Dandan, Robert S. Wyer, Jr., and Ying-Yi Hong, “The Effects of Temporal Orientation on Hedonic Consumption: When Temporal Events Are Interpreted as Relational versus Separate”, in preparation for Journal of Consumer Research.
Tong, Dandan and Ying-Yi Hong “Of A More Benevolent World: How Boosting Self-Perceived Attractiveness Increases Females’ Attitude toward Social Dominant Group”, working paper.[1]