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{| class="wikitable" style="float:right; margin: -10px 0px 10px 20px; text-align:left" |<center>''' 涂艳苹 '''<br><img src=" https://www.gsm.pku.edu.cn/dsffwq/linkfiledir/tea_pub/photo/212285/212285_PHOTO.JPG " width="180"></center><small>[https://www.gsm.pku.edu.cn/faculty/yanping.tu/ 北京大学]</small> |} '''涂艳苹''',女,北京大学光华管理学院教授。 ==人物履历== === 教育背景 === 2009 北京大学 心理学 学士 2015 芝加哥大学 工商管理 硕士 2015 芝加哥大学 市场营销 博士 === 职业经历 === 2021-至今,北京大学光华管理学院副教授 2015-2021,佛罗里达大学沃灵顿商学院助理教授 [2020-2021,佛罗里达大学沃灵顿商学院John I. Williams Jr. 教授] ==研究领域== [[消费者决策]]、[[消费者体验]]与[[幸福感]] [[营销决策]] [[品牌管理]] ==学术成果== Representative Work (* denotes equal contribution) 1. *Xu, Minzhe, *Max Z. Yu, and *Yanping Tu (forthcoming), “I Will Get a Reward, Too: When Disclosing Referrer-reward Increases Referring,” Journal of Marketing Research 2. Tu, Yanping and Dilip Soman (2022), “The Role of Timeframes in the Retrieval and Temporal Location Judgments of Past Events,” Marketing Letters 3. *Ding, Ying, *Yanping Tu, *Jingchuan Pu, and *Liangfei Qiu (2021), “Environmental Factors in Operations Management: The Impact of Air Quality on Product Demand,” Production and Operations Management, 30(9), 4. *Winet, Yuji, *Yanping Tu, Shoham Choshen-Hillel, and Ayelet Fishbach (2021), “Social Exploration: When People Deviate from Options Explored by Others,” Journal of Personality and Social Psychology 5. Shaddy, Franklin, Yanping Tu, and Ayelet Fishbach (2021), “Social Hedonic Editing: People Prefer to Experience Events at the Same Time as Others,” Social Psychological and Personality Science 6. Tu, Yanping and Christopher K. Hsee (2016), “Consumer Happiness Derived from Inherent Preferences and Learned Preferences,” Current Opinion in Psychology (Special Issue on Consumer Behavior), 10, 83-88. 7. Tu, Yanping, Alex Shaw, and Ayelet Fishbach (2016), "The Friendly Taking Effect: When Interpersonal Closeness Leads to Seemingly Selfish Yet Jointly Maximizing Choice," Journal of Consumer Research, 42(5), 669-687. 8. Tu, Yanping and Ayelet Fishbach (2015), "Words Speak Louder: Conforming to Preferences More Than Actions," Journal of Personality and Social Psychology, 109(2), 193-209. 9. Tu, Yanping and Dilip Soman (2014), “The Categorization of Time and Its Impact on Task Initiation,” Journal of Consumer Research, 41(3), 810-822. 10. *Hsee, Christopher K., *Yanping Tu, Zoe Y. Lu, and Bowen Ruan (2014), “Approach Aversion: Negative Hedonic Reactions Toward Approaching Stimuli,” Journal of Personality and Social Psychology, 106(5), 699-712. Other Work 1. Tu, Yanping and Christopher K. Hsee (2018). Hedonomics: On Subtle Yet Significant Determinants of Happiness. In E. Diener, S. Oishi, & L. Tay (Eds.), e-Handbook of Well-Being. Noba Scholar encyclopedia series: Subjective well-being. Salt Lake City, UT: DEF publishers. DOI:nobascholar.com 2. Finkelstein, Stacey, Ayelet Fishbach, and Yanping Tu (2017), "When Friends Exchange Negative Feedback," Motivation and Emotion, 41(1), 69-83. 3. Fishbach, Ayelet and Yanping Tu (2016), "Pursuing Goals with Others," Social and Personality Psychology Compass, 1-15. 4. Fishbach, Ayelet, Janina Steinmetz, and Yanping Tu (2016), “Motivation in a Social Context: Coordinating Personal and Shared Goal Pursuits with Others” In A. Elliot (Ed.). Advances in Motivation Science Volume Three. 35-79. 5. Zhang, Ying and Yanping Tu (2011),“The Impact of Associative Strength on Performance in Goal Pursuit,” Journal of Experimental Social Psychology, 47(6), 1088-1095. 6. 徐菁,涂艳苹,腾添 (2010). “皮肤白即净”-肤色深浅对个性特征及消费行为判断的影响,”营销科学学报,6(3), 21-29. Scientific Outreach 1. Tu, Yanping (2014), “People Don’t Like Anything (or Anyone) Moving Toward Them,” Harvard Business Review, October, 30-31. 2. 涂艳苹(2022), “推动国民低碳行为:行为科学的视角,”收录于《数字时代的碳达峰与碳中和》(曹立主编),新华出版社<ref>[https://www.pku.edu.cn/ 北京大学 ]</ref> ==参考资料== {{reflist}} [[Category:教授]]
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